Use Discounts to create promotional mark downs to offer to existing members after the sale, in order to retain their valuable business.
Discounts can be offered in two ways:
Cancel Discount - For existing customers, who decide to stop or cancel their subscription. You can offer these canceling members a promotion to entice them to retain their membership.
Loyalty Discount - For existing customers, who you would like to reward for their continued patronage with discounted pricing on their existing subscriptions.